Show Up was born in 2022 as an innovative brand founded by a designer with many years of experience in fashion and textiles and a business owner joining forces. Our core mission is to enable women to create their own unique stories while maintaining sustainable fashion awareness.

We believe that the world of fashion is not just an image, but also requires awareness and responsibility. In this direction, we aim to make a difference by combining modern and original designs with high quality and timeless fabrics in our collections.  Our designs are characterised by unusual details and combine bold, dynamic, stylish, cool and sporty lines.

Show Up exists for women who want to write their own story and seek freedom and comfort at every moment of their lives. With us, you will not only be a part of a unique fashion trend, but also grow your dream of building a sustainable and conscious future. By joining us, you can be a part of this exciting journey and express your own unique perspective on fashion and lifestyle. Start writing your own story with Show Up and make your style and your mark on the world different.